Sticky Monster Lab (the new animation and design troop out of Seoul, Korea) originally created a collection of geometric monster characters that started life as vinyl toys, went on to star in their own short film (this one) and finally hit pay dirt when they were cast in a Nike gig.

Sticky Monster Lab director FLA on “The Monsters”: “the challenge for us was to balance the somewhat serious message with the lighthearted characters. We tried to make the visuals with a retro feel with groovy music in the background but at the same time tried to smoothly carry out the story. It’s mainly about how you can look at things differently depending on the situation, nothing is absolute, we are not perfect beings.”

Director: FLA ⎮ Production: Sticky Monter Lab ⎮ Animation: Sticky Monter Lab/Mosball ⎮ Software: 3DS Max, After Effects