Starting with the artwork of designer/director SoMe (the talent behind the t-shirts in the Justice d.a.n.c.e. video on Stash 34), animators at paris studio Mathematic worked over the live action footage in Flash to shower a little roto-love on Kanye West protégé Kid cudi. Mourad belkeddar, producer at el niño: “Kanye West just had a conversation with SoMe about Kid Cudi, and then SoMe came up with this concept. So there was actually no brief, just a close confidence in everyone. All the art is by SoMe who followed the whole animation process and added drawings when necessary.”

MUSIC: KID CUDI ⎮ DIRECTOR: SOMA ⎮ PRODUCTION: EL NIÑO ⎮ ANIMATION: MATHEMATIC ⎮ SOFTWARE: FLAME AFTER EFFECTS, FLASH