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DUREX ⎮ GET IT ON ⎮ SUPERFAD

Like most fun ads for contraceptives, there will no doubt be much trouble afoot (and hence Youtube mega-numbers) with this naughty, squeaky, fabulous romp from Superfad NY through Atlanta agency Fitzgerald+Co. Superfad CD Rob Rugan: “Given the content of this project, it led to quite a few surreal discussions during the process. At one point or another, every conference call started to veer dangerously close to locker-room territory, mixed with quite serious debates about which sexual positions to include or not. At the same time, the needs and challenges of the job were as great as any other, and at a certain point, you stop thinking about the content and just make the greatest piece of work you can. In this case, that work just happened to involve hot animal love.”

ANIMATION: SUPERFAD PRODUCTION: SUPERFAD ⎮ COUNTRY: UNITED STATES SOFTWARE: XSI, AFTER EFFECTS

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