Audio Visuals
KID CUDI ⎮ DAY’N NIGHT
Starting with the artwork of designer/director SoMe (the talent behind the t-shirts in the Justice d.a.n.c.e. video on Stash 34), animators at paris studio Mathematic worked over the live action footage in Flash to shower a little roto-love on Kanye West protégé Kid cudi. Mourad belkeddar, producer at el niño: “Kanye West just had a conversation with SoMe about Kid Cudi, and then SoMe came up with this concept. So there was actually no brief, just a close confidence in everyone. All the art is by SoMe who followed the whole animation process and added drawings when necessary.”
MUSIC: KID CUDI ⎮ DIRECTOR: SOMA ⎮ PRODUCTION: EL NIÑO ⎮ ANIMATION: MATHEMATIC ⎮ SOFTWARE: FLAME AFTER EFFECTS, FLASH
ARTIFICIAL PARADISE INC: JEAN PAUL FRENAY
Belgian director and visual artist Jean Paul Frenay teams with friends in the CG department at Condor’s Brussels facility for this experimental narrative, “anticipating a future where a major corporation has developed a unique software, based on organic virtual reality, which holds all the lost memories of humankind.”
“the main challenge was to achieve the subtle mix of the organic and the mechanic, which was really important to me. Real Flow and Zbrush helped us a lot getting the right look for the organic parts while the rest was mainly done in Maya and finalized in After Effects.
“I didn’t really have a production schedule. Everybody worked on the project for free so we had to do it in our spare time. I was very pleased that condor accepted to help me on this one. This project was mainly created to have fun with friends, to escape from my commercial work and to push the limits a bit further.”
DIRECTOR: JEAN PAUL FRENAY ⎮ ANIMATION: CONDOR ⎮ COUNTRY: NETHERLANDS ⎮ SOFTWARE: Maya, Real Flow, ZBrush, After Effects, Photoshop, 3Delight, Final Cut, Nuendo
DUREX ⎮ GET IT ON ⎮ SUPERFAD
Like most fun ads for contraceptives, there will no doubt be much trouble afoot (and hence Youtube mega-numbers) with this naughty, squeaky, fabulous romp from Superfad NY through Atlanta agency Fitzgerald+Co. Superfad CD Rob Rugan: “Given the content of this project, it led to quite a few surreal discussions during the process. At one point or another, every conference call started to veer dangerously close to locker-room territory, mixed with quite serious debates about which sexual positions to include or not. At the same time, the needs and challenges of the job were as great as any other, and at a certain point, you stop thinking about the content and just make the greatest piece of work you can. In this case, that work just happened to involve hot animal love.”
ANIMATION: SUPERFAD ⎮ PRODUCTION: SUPERFAD ⎮ COUNTRY: UNITED STATES ⎮ SOFTWARE: XSI, AFTER EFFECTS
U-ZIQ ⎮ Fall of Antioch
Three Students from the University of Applied Sciences Nuremberg found their inspiration for this video while listening to the U-ziq track on Windows Media player with particle Visualisation: “We were instantly thinking of some kind of pixels falling on urban landscapes.” After viewing the trio’s animatic/ ripomatic for the video, the artist and his label agreed to donate the rights to the track. Total production time: 4 months.
Musica: U-Ziq ⎮ Dirección: Stephan Betz, Megid Hoff, Florian Witzel ⎮ Producción/Animación/VFX: Georg-Simon-OHM- Fachhochschule Nürnberg ⎮ Post: Das Werk ⎮ Software: Softimage XSI, Da Vinci, Inferno
The Monsters
Sticky Monster Lab (the new animation and design troop out of Seoul, Korea) originally created a collection of geometric monster characters that started life as vinyl toys, went on to star in their own short film (this one) and finally hit pay dirt when they were cast in a Nike gig.
Sticky Monster Lab director FLA on “The Monsters”: “the challenge for us was to balance the somewhat serious message with the lighthearted characters. We tried to make the visuals with a retro feel with groovy music in the background but at the same time tried to smoothly carry out the story. It’s mainly about how you can look at things differently depending on the situation, nothing is absolute, we are not perfect beings.”
Director: FLA ⎮ Production: Sticky Monter Lab ⎮ Animation: Sticky Monter Lab/Mosball ⎮ Software: 3DS Max, After Effects
RÖYKSOPP ⎮ Happy Up Here
Reuben Sutherland in this Röyksoop music video produced by Spencer Friend, makes a fusion of all things close to the heart of any child of the 1980s – Space invaders, transformers, Ghostbusters. the video melds a flow of background live action cityscapes with a torrent of realistic cG elements. “Happy Up Here” is the first official promo for the release of röyksopp’s third studio album titled Junior.
Music: Röyksoop ⎮ Music Video: Reuben Sutherland ⎮ Producer: Spencer Friend ⎮ VFX: Joyrider ⎮ Software: After Effects, Photoshop, Premiere
AICP 2009 ⎮ Kinetic Type ⎮ Motion504
Scott Wenner, CD at Minneapolis design, VFX and animation studio motion504: “As a huge fan of films like Delicatessen and City of Lost Children, i love the aesthetic of combining elements from different time periods, mixing the old and the new. While the period in the film is purposely unknown, this is how we envision the earliest motion graphic designer.
“The biggest challenge we faced had to do with the aicp’s only caveat: sponsor names may change at any time during production. this meant the 3d models must be built flexible, interchangeable or even newly created at moment’s notice.
“The project certainly required us to be nimble, but the creative liberties we were given far outweighed the technical parameters.” motion504 crafted all visual elements of the open, including the 16 magical machines, from live action shoot to finish.
Director: Scott Wenner ⎮ Production: Motion504 ⎮ Software: ZBrush, Cinema 4d, After Effects, Photoshop, Syntheyes, Final Cut, Apple Color, Excel
“Dissection” de Absolut Vodka: Psyop
Title: Dissection ⎮ Client: Absolut Spirits, Stockholm ⎮ Agency: TBWA/Chiat/Day, New York ⎮ Worldwide Creative Director: Rob Smiley ⎮ Creative Director: Lew Willig ⎮ Copywriter: Meghan Simons ⎮ Art Director: Megan Williams ⎮ Producer: Jamie Grady ⎮ Production Company: Psyop, New York ⎮ Directors: Marco Spier, Chris Staves, Mate Steinforth
ScaryGirl: Nathan Jurevicius
Australian born artist Nathan Jurevicius moves his Scarygirl franchise into the game world with a new Flash animated production developed by the Melbourne office of passion pictures. Jurevicius: “in the past fans have had a glimpse of the Scarygirl universe through designer toys and mini-comics but the online game will incorporate a new chapter to the brand. now old and new fans will have a chance to discover her journey on a deeper, more satisfying level.”
This introductory trailer for the game site was directed and animated by chris hauge at halo pictures from a script written by Simon racioppa and richard elliot of reptile Films. the trailer was produced using Flash and Maya, and composited in Shake. chris hauge also supervised all the production of key Scarygirl character animation cycles for the game.
BTW: Scarygirl is the story of a little girl who was abandoned at birth and raised by a friendly giant octopus (blister), and guided by a mystic rabbit (bunniguru) on her quest to discover her origins.
Graphic Designer: Nathan Jurevicius ⎮ Director: Chris Hauge ⎮ Animation: Halo Pictures ⎮ Production: Passion Pictures Australia ⎮ Software: Flash, Anime Studio, Shake, Maya, After Effects, Body Paint, Photoshop
Heaven – Fully Flared Intro Video Remix by UNKLE
According to charlene Myles at UNKLE’s label Surrender all in London, this track “was used in the acclaimed skate film ‘Fully Flared’ directed by Spike Jonze and ty evans. This collaboration inspired the directors to take footage from the film and re-edit a sequence of shots that shows the Lakai skateboarding team demonstrating their skills as they negotiate various exploding obstacles.” no cG was used, only carefully choreographed moves and perfectly timed explosives. “As far as we know,” adds Myles, “no skateboarders were hurt while shooting this, though it’s hard to believe in some of the shots.
Directors: Spike Jonz & Ty Evans ⎮ Production: Lakai Limited Footwear ⎮ Music: U.N.K.L.E
The Art of Little Big Planet
Media Molecule’s Creative Director, Mark Healey, and Art Director, Kareem Ettouney, had an hour to try and explain the look and feel of LittleBigPlanet — it took them about two seconds and one trailer.
But the talk went on for well over an hour as the two creative types gushed about their award-winning innovation. LittleBigPlanet might not have walked away with Best Visual Art — but the innovation, technology, game design and the fact that it was a debut game all contributed to the art of the game.
What made it fun to watch — aside from the super-cute Sackboy videos they showed to illustrate the concepts of visual versatility plus cohesive style — was how passionate both Healey and Ettouney were about creativity.
It’s that kind of passion that leads to butting heads, though. “At the height of [the great Sackboy debate], we wanted to kill each other,” said Healey. He explained that Errouney would probably take him out in about one hit — but luckily it didn’t come to that.
The great Sackboy debate — where they had to figure out how to have a blank canvas for users to paint on that was also iconic — was resolved by another guy on the team who took each person’s individual design and somehow combined them into a concept that he then animated and set to Bob Marley’s “Could you be loved.”
“The final one looks like a bastard soon of all of them,” Errouney said.
The bottom line for LittleBigPlanet was having a game that felt somehow familiar and yet empowering — something that was nostalgic but totally new. The visual style of the game is very much a part of that by presenting you images of things you know — cloth, buttons, stickers, gardens — and by integrating that into the innovative part of the game.
“People see the game as a platformer with a level editor,” said Healey. “It’s actually a lot more than that. It’s becoming a game creation tool [that anyone can use].”
So while it may be a crime that they didn’t go home with Visual Art, it’s certainly no accident that they won for Innovation and Game Design. And Technology. And Debut.
Source: Kotaku
Cabecera Festival F5: DVEIN
Dvein: “When we were invited to make the F5 titles we wanted it to have a real match with the eclectic spirit of the conference. The idea was to get the soul of the speakers into the titles in some way. We asked them for the names of five objects that inspire them or have anything to do with their work.
“We received all kinds of answers, really interesting objects that could give us a starting point and translate it into our images: wind turbines, microscopes, lights, smoke, lamb rib cage, french bulldog, etc. the speakers didn’t know what their answers would be used for, but they were the seed for the story. in this way, all the speakers have added their bit and there is not a unique author but a multiple collaboration. two weeks for concept/timing, 10 days for production (double full-time).”
Knowledge of the Cone/Inside-Out
Israeli animation student eran hilleli brings a restricted palette and an assured vision to these two films made during his second and third years at the bezalel academy for Fine arts and design in Jerusalem.
Knowledge of the Cone
Brief: “choose any piece of art and let it influence you towards making a short animated film. This film was inspired by one of Jean-Michel basquiat’s paintings.”
Challenge: “Mixing drawn animation with 3d particle systems.” Schedule: one semester instructors: hanan Kaminsky, Mysh, Sharon Gazit
Inside/Out
Brief: “Make a sequence concentrating on production value.” challenges: “Starting a project without a solid narrative or even a solid non-narrative, then dealing with the ambiguous foundations of a not-so-planned short story. Mixing 2d and 3d and having them blend properly and making 3d particle systems appear as drawn animation.”
Animación: Eran Hilleli | Software: After Effects, TVpaint, Cubase | País: Israel
The Exchange
Inspired by the paintings of 20th century abstract master Josef albers, baptiste Sola of Saint ouen, France created this minimalist animated tale with an adapted albers design as the stylized urban backdrop.
“the main creative challenge was to stylize movements and actions through simple visual and sound design,” says Sola, who assures us several more episodes are soon to follow. Schedule: “three days to design the visuals, perfect the timing, and animate, with another seven days for the audio.”
Animación: Baptiste Sola | País: Francia | Software: After Effects
Experiment 5.6.5:10 – Noam Gelbart
Noam Gelbart prods the frontiers of the infographics genre with his thesis film about religious fanaticism created during his studies at Bezalel academy of art and design in Jerusalem.
“creatively the challenge was to keep the narrative clear and understandable without revealing the topic in question right off. this made the scripting process a lot longer than I anticipated and left me with little time to actually get this thing made.
“the biggest technical challenge was the movement of the slides. After a couple days and thousands of keyframes, I realized getting a reliable hand-held motion was too time-consuming for the schedule.
I solved this by pointing a video camera at the floor and manually dragging a piece of paper exactly the way I wanted the slides to move. I then tracked and pasted that motion into the cG slides i made in after effects.
“BTW – all the rules shown in the film are real rules from Judaism. Not passing between two women, only four fingers to wipe your bottom – seriously.” Schedule: Four months.
Dirección/Animación: Noam Gelbart | Software: After Effects, Photoshop, Illustrator, Maya, Mocha
Retrospectiva: Gantz Graf – Autechre
Gantz Graf is a three-track EP released by Autechre in 2002 on CD and 12″. A special DVD release was made available featuring the “Gantz Graf” video created by Alex Rutterford, as well as the videos for “Basscadet” (directed by Jess Scott Hunter and edited by D.A. Slade) and “Second Bad Vilbel” (directed by Chris Cunningham, and an updated version from the original), and a slide show of stills from the “Gantz Graf” video.
Sarah Dempster, writing for the NME, gave the EP a strongly negative review, claiming “It bleeps. It skronks. It krrraaaanks. But mainly, it blows like a ruddy awful hurricane.” She also called it a “festering hillock of tune-shy bum-wank.”
The video for Gantz Graf received widespread attention – perhaps more so than any previous output from Autechre; in interviews, Alex Rutterford stated that it achieved cult status in underground computer-generated imagery art circles.
The video features an abstract object (or an agglomeration of objects) synchronized to the sounds in the music as it morphs, pulsates, shakes, and finally dissolves. Alex Rutterford (who had previously created an unofficial video for the Tri Repetae track “Eutow” as part of the Channel 4 music programme Lo-Fi in 2001) claims the idea for the “Gantz Graf” video came during one of his LSD trips. Rutterford also stated that there was no generative element to the imagery; every three-dimensional object in the agglomeration was painstakingly and manually synchronised with a specific element or frequency range within the track.
Música: Autechre/Rob Brown y Sean Booth | Animación: Alex Rutterford | País: Inglaterra
Retrospectiva: Psyop Presentacion MTV HD
Diseño/Animación: Psyop | Directores: Marie Hyon and Marco Spier | Productor Ejecutivo: Justin Booth-Clibborn | Productor: Lucia Grillo | Artista de Flame: Eben Mears | Jefe de 3D: Pakorn Bupphavesa | Artistas/Animadores 3D: Laurent Barthelemy, Alvin Bae, Todd Akita, Kevin Estey, Damon Ciarelli, Dave Barosin, Jason Goodman, Lutz Vogel, Mate Steinforth, Ajit Menon2D | Rotoscopía: Ella Boliver, J Bush, BeeJin Tan | Flame Junior: Jaime Aguirre | Editor: Brett Goldberg | Música: Q Department | Productor: Julie Hurwitz | Compositor: Drazen Bosnjak | MTV On Air Design | Productor: Raffaela Saccone | Director de Diseño Senior: Rodger Belknap | Vice Presidente: Romy Mann
Anuncio Duracel: Bunny Fusion
French directing collective pleix and paris VFX studio digital district conjure a maelstrom of particle-controlled cuteness for duracell.
Pleix: “the agency came up with a first storyboard. We helped them on the creative side by making an animatic to convince the client to make this film. The animatic tested better than any previous one done for duracell, and the new look of the CG bunnies excited everybody.
“The sumo, elephant and train are power symbols requested by the agency since they were already working with them on print projects. thinking particles was used to control the behavior of thousands of bunnies going from one entity to another and it was a real nightmare to fine tune and manage. We used real Flow to create the waterfall, swirl and some extra bunnies hanging onto the giant sumo. the lighting is very simple, a diffused skylight and dimmed sunlight to create some subtle shadows, and some cG fur on the closest bunnies.
“The most difficult creative challenge was to make something not too busy visually, fast but not too fast, and to stay readable.”
Agency: OGILVY, PARIS | Director: PLEIX | Production: CHUCk & LULU | Animation: DIGITAL DISTRICT | Toolkit: 3ds Max, thinking particles, V-ray, real Flow
Alva Noto: Carsten Nicolai
Alva noto is the stage name for german-born audio-visual artist Carsten Nicolai. Through his insights into hardware, software, mathematics and science,Alva Noto has found a way to meet sound and light as one energy.
‘I describe what I do as graphic composing,’ nicolai reveals.
‘I’m always thinking in polarities, like yin and yang. I look for visualization tools that create certain images and then build archives of images generated by sound.’
Carsten Nicolai was born in 1965 in Chemnitz, he lives and works in Berlin. Carsten Nicolai is among the most prominent members of a generation of artists aiming to investigate the interfaces between art, nature and science. Working across disciplines as a visual artist, researcher, musician and producer all in one, Nicolai aims to surmount the splitting up of human sensual perception and to make palpable, both for our eyes and our senses of hearing and touch, scientific phenomena such as sound and light frequencies or electro-magnetic fields. His installations are characterised by a minimalist aesthetic and captivate us through their elegance, simplicity and technicity.
Alva Noto is his pseudonym.
Alva Noto: Carsten Nicolai
Alva noto is the stage name for german-born audio-visual artist Carsten Nicolai. Through his insights into hardware, software, mathematics and science,Alva Noto has found a way to meet sound and light as one energy.
‘I describe what I do as graphic composing,’ nicolai reveals.
‘I’m always thinking in polarities, like yin and yang. I look for visualization tools that create certain images and then build archives of images generated by sound.’
Carsten Nicolai was born in 1965 in Chemnitz, he lives and works in Berlin. Carsten Nicolai is among the most prominent members of a generation of artists aiming to investigate the interfaces between art, nature and science. Working across disciplines as a visual artist, researcher, musician and producer all in one, Nicolai aims to surmount the splitting up of human sensual perception and to make palpable, both for our eyes and our senses of hearing and touch, scientific phenomena such as sound and light frequencies or electro-magnetic fields. His installations are characterised by a minimalist aesthetic and captivate us through their elegance, simplicity and technicity.
Alva Noto is his pseudonym.
Adaptacion del Cuento de la Caperucita Roja
Animación Tomas Nilsson | País: Suecia