Diseño/Animación: Psyop | Directores: Marie Hyon and Marco Spier | Productor Ejecutivo: Justin Booth-Clibborn | Productor: Lucia Grillo | Artista de Flame: Eben Mears | Jefe de 3D: Pakorn Bupphavesa | Artistas/Animadores 3D: Laurent Barthelemy, Alvin Bae, Todd Akita, Kevin Estey, Damon Ciarelli, Dave Barosin, Jason Goodman, Lutz Vogel, Mate Steinforth, Ajit Menon2D | Rotoscopía: Ella Boliver, J Bush, BeeJin Tan | Flame Junior: Jaime Aguirre | Editor: Brett Goldberg | Música: Q Department | Productor: Julie Hurwitz | Compositor: Drazen Bosnjak | MTV On Air Design | Productor: Raffaela Saccone | Director de Diseño Senior: Rodger Belknap | Vice Presidente: Romy Mann

French directing collective pleix and paris VFX studio digital district conjure a maelstrom of particle-controlled cuteness for duracell.

Pleix: “the agency came up with a first storyboard. We helped them on the creative side by making an animatic to convince the client to make this film. The animatic tested better than any previous one done for duracell, and the new look of the CG bunnies excited everybody.

“The sumo, elephant and train are power symbols requested by the agency since they were already working with them on print projects. thinking particles was used to control the behavior of thousands of bunnies going from one entity to another and it was a real nightmare to fine tune and manage. We used real Flow to create the waterfall, swirl and some extra bunnies hanging onto the giant sumo. the lighting is very simple, a diffused skylight and dimmed sunlight to create some subtle shadows, and some cG fur on the closest bunnies.

“The most difficult creative challenge was to make something not too busy visually, fast but not too fast, and to stay readable.”

Agency: OGILVY, PARIS | Director: PLEIX | Production: CHUCk & LULU | Animation: DIGITAL DISTRICT | Toolkit: 3ds Max, thinking particles, V-ray, real Flow