Scott Wenner, CD at Minneapolis design, VFX and animation studio motion504: “As a huge fan of films like Delicatessen and City of Lost Children, i love the aesthetic of combining elements from different time periods, mixing the old and the new. While the period in the film is purposely unknown, this is how we envision the earliest motion graphic designer.

“The biggest challenge we faced had to do with the aicp’s only caveat: sponsor names may change at any time during production. this meant the 3d models must be built flexible, interchangeable or even newly created at moment’s notice.

“The project certainly required us to be nimble, but the creative liberties we were given far outweighed the technical parameters.” motion504 crafted all visual elements of the open, including the 16 magical machines, from live action shoot to finish.

Director: Scott Wenner ⎮ Production: Motion504 ⎮ Software: ZBrush, Cinema 4d, After Effects, Photoshop, Syntheyes, Final Cut, Apple Color, Excel